The Reasons of Art Tile Epoch Coming(2009/9/10)

1.The needs of economic model
We have already experienced a number of economic models. In economic times, solve the problem of relationship between products designs and manufacture. During stage of the commodity economy, designed for market to achieve high quality marketing services. During stage of service economy, designed for competition to solve the problem of marketing strategy and brand. During stage of experience economic, designed for customers to study the psychological needs of the user, to meet their needs. The user's psychological needs, need art to reflect.

2.Price competition is a shortcut to the value
Design is a use of knowledge, wisdom, creative activity. At the same meaning: product, function, cost, can cause a huge gap between selling prices. Through the design to give people the spirit of enjoyment, to provide spiritual care and give products to taste, emotion, which is to improve the value added approach. To avoid price war, reflecting their own advantages, is the product and brand maturity. From the focus on price to value, from a cost-driven to value driven, art tile for the ceramic enterprises to find a way, this road is very wide.

3.Made in China to Created in China is the Breakthrough
Of short sighted design imitation, tile market plunged into a sticky position once again. Deviate from the design and development of low cost leadership strategy, the product will remain at the bottom of value chain, innovative design is the magic weapon for a successful enterprise. If copying the design still stay China copy Europe, the small brand copy big brand, peer copying each other, copy can not highlight the beauty of what the antique bricks, tiles unique attributes, users could not see the bricks difference. The final result of copying is finish enterprise. Whenever enterprises do not copy but find the product differences in personality, the brand is the beginning of a breakthrough.

(by China Leiyuan, 2009/9/10)